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: Amazon launches new food brand, Aplenty

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Amazon.com Inc.
AMZN,
+0.11%

said Monday that it has launched a new private-label food brand, Aplenty, that will include snack items like pita chips, crackers and mini cookies, as well as condiments, frozen foods and pantry staples.

Amazon’s newest label comes after a pandemic year in which consumers cooked and snacked more at home.

Overall, online grocery sales also soared 52% in 2020, according to JLL’s Grocery Tracker 2021 report. JLL provides market research, retail business insight and retail property management services.

“It’s unlikely people will abandon online shopping even when a vaccine is widespread—with improvements to efficiency and cost, many customers have
added the convenience to their weekly routines,” the report says.

See: Smoothies and salads: Kroger says these 4 items account for 28% of its produce sales

Still, the report says that widespread COVID-19 vaccinations will drive increased restaurant dining and could impact the grocery business.

But food-at-home will always generate sales, and grocery retailers are working to continue to drive demand, with private labels a key part of that strategy.

Kroger Co.
KR,
+0.20%

says its private labels were a $26 billion business in 2020. A pilot for its Home Chef ready-to-eat meals is coming soon.

Target Corp.
TGT,
-0.75%

is also launching another food brand in April, Favorite Day, that will focus on snacking.

In its most recent earnings, Target said it has 10 owned brands with $1 billion in sales.

Also: Target to launch another food and beverage brand in April, Favorite Day

Read: ‘Plexiglass will stay up for a while’: Shoppers remain anxious about COVID but head back to stores

And Albertsons Cos. Inc.
ACI,
+1.03%

announced in late March that it has partnered with Google for a series of technologies that will make online grocery shopping easier and more convenient.

Amazon stock is up 3.3% for the year to date while the S&P 500 index
SPX,
-0.13%

has gained 9.8% for the period.

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