: Jessica Alba’s Honest Co. files for IPO

Panorama of a city business district with office buildings and skyscrapers and superimposed data, charts and diagrams related to stock market, currency exchange and global finance. Blue line graphs with numbers and exchange rates, candlestick charts and financial figures fill the image with a glowing light. Sunset light.

The Honest Co., the consumer-products company co-founded by actress Jessica Alba, has filed for an initial public offering.

The company on Friday filed to sell $100 million worth of shares, although that’s often a placeholder used to calculate filing fees.

In the prospectus, Honest said its sales grew 27.6% to $300.5 million in 2020, from $235.6 million in 2019. It lost $14.5 million in 2020, or 85 cents a share, compared with a loss of $1.83 a share in the previous year.

Honest filed to list shares on the Nasdaq under the symbol “HNST.” Underwriters include Morgan Stanley, JPMorgan and Jefferies.

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