The Pampers brand has launched Pampers Pure Protection Hybrid Diapers, a diaper that aims to bring together the benefits of eco-friendly cloth diapers and disposable diapers.
Using 25% less disposable material, Pampers Pure Protection Hybrid Diapers are reusable cloth diapers with a disposable insert made with a plant-based liner.
Pampers says it conducted a survey that found nearly half of parents have tried cloth diapers but don’t continue using them because of leaks and the need for frequent washing.
“In an era of reusing and reducing, parents are increasingly exploring more planet-conscious options, and that includes diapers,” the Pampers announcement said.
The product launch is part of the brand’s effort to create “diapering solutions” that reduce the use of diaper materials by 30% per baby.
Pampers parent company Procter & Gamble Co.
has made a string of sustainability-related launches recently.
In March, it introduced an initiative for its Tide brand of laundry detergent with the goal of increasing the use of cold-water laundry cycles. By lowering the temperature on consumer wash cycles, the company says the amount of greenhouse gas emissions can be dramatically reduced.
And the company’s Cascade brand has been pushing for dishwasher use on a daily basis as a way to conserve water. Cascade quotes data in a recent announcement showing that the average U.S. home used nearly 21% more water each day at the peak of the COVID-19 pandemic. Water-efficient dishwashers can help reduce the amount of water used when compared with hand-washing dishes, the brand says.
And the Dawn brand of dishwashing liquid has talked up its partnerships with wildlife organizations to help animals impacted by oil pollution for decades.
Despite the efforts, environmental advocacy groups Stand.earth, Friends of the Earth, and Rainforest Action Network issued an “investor alert” last week in effort to call attention to what they say is a “lack of action from the world’s largest consumer goods company on forest sourcing and forest degradation issues in its supply chains.”
“P&G’s pulp and palm oil suppliers for products like Charmin toilet paper and Head & Shoulders shampoo have been found to cause significant degradation to primary forests that are home to threatened species like caribou (reindeer), as well as to contribute to human rights violations, including the use of forced labor and the violation of free, prior, and informed consent (FPIC) with indigenous communities,” the alert said.
The groups warn that failure to make a change in the supply chain could pose a reputational risk to the company and investors.
P&G stock has slipped 0.6% for the year to date while the benchmark S&P 500 index
is up 11.2% for the period.