In conjunction with the Spotify-owned media company The Ringer, the deal will include multiple podcast series, live content after major wrestling events and live shows. Using Spotify Greenroom, the company’s live audio platform similar to Clubhouse, The Ringer will go live after every WWE pay-per-view event.
“The Ringer is the premier destination for sports fandom, and WWE has used amazing storytelling and iconic characters to establish a global audience of loyal and passionate fans, making this partnership a perfect match,” Bill Simmons, founder of The Ringer, said in the release. “As a lifelong WWE fan, I couldn’t be more excited to work with them to take a fresh perspective on their most iconic moments and superstars, and leverage Spotify’s global scale to share content that we believe everyone will enjoy.”
In 2020, Spotify acquired The Ringer for $196 million, and since then has been pouring money into podcasting. Spotify gave Alex Cooper and her widely popular “Call Her Daddy” podcast $60 million for joining the platform, and gave Joe Rogan $100 million to bring his podcast exclusively to Spotify.
WWE’s stock is down 0.06% on Wednesday and down 9.12% over the past three months. Spotify’s stock is down 0.56% on Wednesday and down 9.15% over the past three months.