: YouTube is testing free, ad-supported streaming channels, report says


YouTube is testing a new hub of free, ad-supported streaming channels, putting it on a competitive collision course with Roku Inc., Paramount Global’s Pluto TV and Fox Corp.’s Tubi.

Alphabet Inc.’s


video platform is in discussions with entertainment companies about featuring their movies and shows on the channels and is testing the concept with select media partners, according to a Wall Street Journal report.

“We’re always looking for new ways to provide viewers a central destination to more easily find, watch and share the content that matters most to them,” a YouTube spokesperson said.

The move by YouTube is likely to mean even more competition for Roku
Paramount Global’s

Pluto TV, Fox’s

Tubi — even Netflix Inc.
which recently launched a lower-cost, ad-supported option to subscribers.

YouTube hauled in $7.1 billion in advertising revenue in its fiscal third quarter, 13% of Google’s total ad sales, but it was the first decline since Alphabet started reporting the video unit’s financial performance in 2020.

YouTube has recently undertaken several streaming gambits, including paying $2 billion a year for rights to the National Football League’s Sunday Ticket franchise, as well as creating a marketplace that lets users sign up for paid streaming services.

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